ERIK A. EVENSEN
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The Harmony Natural Foods Co-op is a non-profit, cooperative grocery store based in Bemidji, Minnesota, and dating to 1977. Harmony provides farm-to-table foods to the greater Bemidji region, and takes care to focus on environmentally aware and socially responsible business practices. This new identity was produced for Harmony’s 2011 re-brand, which is tied to an expansion and relocation to a newly-remodeled retail, deli, and commercial kitchen space. 
Harmony wanted this new identity to be welcoming and universal, to strongly represent their identity as Bemidji’s friendly downtown grocer. A friendly script typeface was chosen to represent a classic storefront aesthetic, using modern colors already in the Co-op’s brand palette. The wheat stalk was brought into the wordmark from the previous logo to represent the Co-op’s health food roots. Combined, the mark is simple, approachable, friendly, and classic, with a modern sensibility. 
harmonyfoods.coop
HARMONY CO-OP
Branding & creative direction; interior/exterior design consultation
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Architecture by Widseth Smith Nolting. Sign production by Meyers Sign Source.
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ERIK A. EVENSEN
DESIGNER, ILLUSTRATOR,
GRAPHIC NOVELIST, EDUCATOR
  • About
    • Bio
    • CV
    • Research
  • Teaching
  • Design
    • Logofolio
  • Illustration
  • Comics
  • Contact